TV: Friend Or Foe?
Please raise your hand if you believe what you see and hear on TV commercials! Do you quickly make a note to rush out at your earliest convenience and buy some product you’ve just seen? Are you convinced of the necessity of buying a new vehicle as often as possible because some new feature is a must have? Must you own the biggest and most powerful and macho truck made? Does it make sense to you that if you call that loan company all your credit problems will suddenly disappear?
Do you honestly believe the food in a particular restaurant will be even half as good as the pictures you see in a commercial? Do you crave all the grease, fat, cholesterol, and processed carbohydrates in that steaming, piled-high, many layered bacon cheeseburger you see on the TV screen? Do you look forward to the pounds of added fat, ugliness and disease that inevitably await you after you have eaten enough of such toxins? Are you certain that company telling you that pill they sell will make you lose weight and you don’t have to change your diet or do any exercise, is from this planet?
How many of you believe that paid for political advertisements, in any venue, contain much in the way of truth? Do you actually vote for a candidate based on what you hear on one of those ads? Do you believe the candidate that solicits the greatest amount of campaign contributions has won, and there is really no need to actually proceed with an election?
Do you always believe the paid pundits on the faux news cable stations? Do you automatically trust what you hear when the President’s Press Secretary holds a TV news conference? How about a FEMA press conference? Are you certain the government never lies, our leaders tell only the truth and always have our best interests at heart, and all conspiracy theories are pure imagination because it says so right there on the boob tube? Have you never wondered why it is referred to by that name?
Do you enjoy seeing the same TV commercials over and over again, ad nauseam, to the point where every commercial break is somewhat akin to hearing the sound of a fingernail being scraped down the length of a very long blackboard? Are you glad that TV advertising now occupies about a third of every hour, rather than what use to be only a mere fifteen minutes or so? Are you thrilled to have your favorite show interrupted almost every five minutes so that you can once again focus on trying to memorize your favorite commercials verbatim? Do you wish there was even more commercial time? Do you honestly watch the Superbowl for the ads, and not the game?
Are you relieved that we no longer have to deal with cigarette and hard liquor commercials, and welcome instead, the constant litany of drug and erectile dysfunction advertisements brought to us compliments of our friends, the pharmaceutical industry? Do you ever resent being healthy because you would rather be able to be prescribed some of those wonderful sounding medicines and be cool like your friends? Do you sometimes begin to feel sick after watching these commercials often enough and become thankful there is a pill out there that will make you feel good again? Are you unconcerned with that list of possible side effects of that birth control or menstruation altering medicine that are mentioned so quickly you can hardly catch them, and are then relieved that they only mention mild risks such as heart attack, blood clots, stroke (or death)?
Do you love hearing how the philanthropic petroleum Industry is helping the poor indigenous peoples of third world countries they rape for resources (surely the soothing music, and wonderful visuals of happy children playing in front of a backdrop of beautiful mountains and trees convince you of their altruism)? Are you certain the power industry has the best interests of the people and nations they exploit at heart because of the wonderful programs they institute for the people there?
If you have answered yes to any of the above questions, you might want to consider the state of your mental health. You may even want to buy one of those self-administered IQ tests available at Borders Books, or perhaps consider consulting a therapist (for a long time).
I’ve often wondered why so many corporations spend SO MUCH money making TV commercials. It eventually dawned on me, sadly but true, that all too many people must actually respond to them. It sometimes makes me look around as I walk the streets or browse through a store and wonder just who they might be, and is it possibly contagious?
Many years ago, in the innocence of youth, and in my own cheapness, I started to believe that commercials on TV were worth not having to pay a monthly fee instead. You know what? I don’t believe that anymore. In fact, I’m as close to tossing the TV into the street as I’ve ever been in my life.
As an additional sidebar, the annoyance doesn’t stop at mere advertising inconvenience and tedium. There is, of course, much programming on TV that is beneficial, namely nature and science programs, some of the “real” news, some sports (though many have been polluted with commercialism beyond comprehension, as well as making it far too easy to simply veg out in front of the screen all day, or for days on end), comedy, and certain shows with redeeming qualities of various kinds. However, these few seem to be adrift in a sea of a dubious design.
TV represents the most powerful controlling and manipulation device ever created in our recorded history; and so much depends on who is in charge, and that is the key. Do we still believe, for instance, that the news we see and hear represents the truth, or does commercialism, in the way of entertainment value translated into advertising dollars, determine what the truth is today? In a world headed towards government by corporation, are we fed the facts that facilitate people, or the bottom line? Has nationalism already been replaced by commercialism invoked in the name of patriotism, to manipulate and control? (And by the way, I wouldn't object to this so much if it didn't still "use" the concepts of war and suffering.)
Are the American values of freedom, liberty and the principle of government "by and for the people" being subtly replaced by what benefits the few, the powerful and extremely wealthy? Are we coming full circle, from monarchism to leadership by the same type, by a different name? Has the “divine right of kings”, simply been replaced by the “inherent legitimacy of the very powerful?”
How easy it was to convince so many of the necessity to launch a pre-emptive strike on a nation that was ultimately proven to have not been an imminent threat; and how natural it seems to compromise the Constitution, in the name of making us safe. TV it appears, can sell any idea, especially when so many have already been captured under it’s spell. No doubt we will soon believe Patrick Henry actually said, “Give me safety or give me death!”
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